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Future Opportunities Through
Shifting U.S. Demographics
Effect of Generations X
& Y On Worksite Benefit Delivery
Generations X and Y represent substantial
current and future markets for the financial services
industry. Well-educated and typically Internet
savvy.
Gen. X - 18.9 million households
born between 1965 and 1976
Gen. Y - 8.3 million households
born between 1977 and 1984
- 90% of Gen. X households and 87% of the Gen.
Y households use the Internet making it the
first truly wired generations.
- More than 7 in 10 of all demographic segments
of Gen. X & Gen. Y studied are online.
Source: Generations X and Y Online:
The Wired Generations; LIMRA Intl. 2002
Younger employees (age
21-30) tend to purchase more products through
the workplace than other age groups…
The penetration trend among younger
employees suggests that over the long term, the
workplace will be a growing channel for the purchase
of financial products.
Source: Metlife Employee Benefits
Trend Study 2002
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